Why Everyone Needs An Email Marketing List (Even If You Have Nothing To Sell)

Email is one of the most profitable marketing channels.   But the thing is, it takes TIME to build an engaged and loyal email list. ⏰ And this is where most businesses go wrong…   They wait to start an email list until they’re “ready” to sell something. ⁠ BUT, then when they are finally…

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Skyrocketing a Digital Marketing Agency with Scott Cunningham 🚀

Last week, Eric sat down and chatted with Scott Cunningham who is the co-founder of two incredibly successful marketing companies. He’s also a speaker who has shared the stage with names such as Gary Vee, Neil Patel, Alex Hormozi, and Arnold Schwarzenegger – to name a few.   Scott is actually someone who helped Eric…

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MVP’s of the summer – Barbie’s Marketing Team ☀️

Barbie earned $496 Million (CAD) its opening weekend – that’s HUGE! This is of course due to directior Greta Gerwing’s incredible work, stars Margot Robbie and Ryan Gosling, and the Barbie plot itself – but the real MVP is the Barbie Marketing Team, and here’s why: In the ever-changing world of films and shows – only a handful manage to…

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Threads Thoughts 🧵

The new social media app Threads launched earlier this month, and users are still figuring it out (including me). Whether you love the fact that new apps are launching or hate it, you need to ask yourself how you can use Threads for your business.     From someone with 0 Threads experience, here are some tips…

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Evander Kane’s DEFY Clothing Launch for Moltisanti

DEFY We are thrilled to be part of the DEFY launch at Moltisanti Clothing for Evander Kane’s Defy.  Client: Moltisanti Clothing Agency: 12 Creative  Production: Old Saw Studio   When they doubt, we DEFY #defyallodds 

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Big Brother Big Sisters Dreamhome Lottery 43 Wrap-up

4 Great Years of Partnership The 12 Creative team was thrilled to be a part of the Boys & Girls Club Big Brothers Big Sisters 43rd annual Dreamhome lottery campaign. This year marked our 4th year working alongside the BGCBigs team managing all creative and marketing aspects of the campaign, and we were excited to…

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