News and Events

The Latest from 12 Creative 

 

5 Strategies To Increase Mental Availability

As competition grows, building mental availability is key to staying top of mind with your target audience. ​Mental availability ensures that when a customer thinks of a solution, they think…

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How To Create B2B Content That Doesn’t Suck

Let’s face it: every B2B marketer needs to create content that genuinely resonates. No exceptions. But we get it — resources are limited, your expertise might be elsewhere, and social…

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3 Advertising Mistakes (And How To Avoid Them)

Are your ads silently sabotaging your brand? ​ Sounds silly, but they could be. This is why today, we’re uncovering the 3 BIGGEST advertising blunders and how you can approach…

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Mason’s 12th Birthday at 12 Creative

At 12 Creative, we believe in making a positive impact, not only through marketing but also by giving back to causes close to our hearts. Earlier this summer, we hosted…

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Exciting Announcement: Merger of 12 Creative and Empathie Creative!

We are thrilled to share some exciting news that marks a significant milestone in our journey of creativity and innovation. It is with great pleasure that we announce the merger of 12 Creative and Empathie Creative.

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12TV: Fadi Smaidi

From hospitality to tech to bringing immersive basketball training to Canada. Fadi’s motto is “You are only as strong as your team is.”

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Morgan Arbez

From her early passion for nutrition to founding businesses like GRIT Distribution and Project GRIT, Morgan’s story is one of resilience and determination.

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Our Top 10 2024 Super Bowl Ads

The Super Bowl is one of the most anticipated events in advertising. Brands pull out the BIG BUCKS ($233,000 per second btw) to create ads that showcase their creativity, wit,…

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SNOOP DOGG GIVES UP SMOKING?

In case you missed it – on November 16, Snoop Dogg shared a post on social media that got everyone talking: “After much consideration & conversation with my family, I’ve decided to…

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Why We STAN Stanley’s Marketing

Last week, a video went viral on TikTok from a Stanley customer who showed her car after it had caught fire with the only item surviving being her Stanley cup……

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Content Marketing Success Starts with Blogging

Blogging is a key component to a successful content marketing strategy. We may or may not have summarized this entire newsletter in that one sentence , but let’s dive into it…

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Halloween Campaigns We Love

Happy (almost) Halloween! It’s that spooky time of year again – and what better way to celebrate than by exploring the creativity that brands brings with their Halloween campaigns?  …

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