12TV: Fadi Smaidi

From hospitality to tech to bringing immersive basketball training to Canada. Fadi’s motto is “You are only as strong as your team is.”

Read More

Morgan Arbez

From her early passion for nutrition to founding businesses like GRIT Distribution and Project GRIT, Morgan’s story is one of resilience and determination.

Read More

SNOOP DOGG GIVES UP SMOKING?

In case you missed it – on November 16, Snoop Dogg shared a post on social media that got everyone talking: “After much consideration & conversation with my family, I’ve decided to give up smoke,” the post read. “Please respect my privacy at this time.”   This news went viral. Fans were confused, WE were confused, but…

Read More

Why We STAN Stanley’s Marketing

Last week, a video went viral on TikTok from a Stanley customer who showed her car after it had caught fire with the only item surviving being her Stanley cup… which she said STILL had ice inside it. The lesson was clear – Stanley tumblers still keep drinks icy cold, even amongst the most fiery…

Read More

Content Marketing Success Starts with Blogging

Blogging is a key component to a successful content marketing strategy. We may or may not have summarized this entire newsletter in that one sentence , but let’s dive into it a little deeper.    Implementing a blog-posting strategy tailored to your target audience will not only boost lead generation for your business, but it will…

Read More

Halloween Campaigns We Love

Happy (almost) Halloween! It’s that spooky time of year again – and what better way to celebrate than by exploring the creativity that brands brings with their Halloween campaigns?   Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. It helps businesses to:  …

Read More

In Our Marketing Era ✨

In case you haven’t been on social media for the past week, musician Taylor Swift and NFL player Travis Kelce have supposedly sparked a romantic connection 💥   But their new relationship isn’t just another love story; it’s a marketing powerhouse that is the Taylor Swift Effect waiting to be harnessed.   THE TAYLOR SWIFT EFFECT The…

Read More