News

As competition grows, building mental availability is key to staying top of mind with your target audience. ​Mental availability ensures that when a customer thinks of a solution, they think of YOU! ​Here are five strategies to make that happen:   1) EXPAND YOUR MENTAL SHELF SPACE  ​ Mental shelf space refers to the mindshare…

Let’s face it: every B2B marketer needs to create content that genuinely resonates. No exceptions. But we get it — resources are limited, your expertise might be elsewhere, and social media might not be your jam. ​Well, we’ve got some good news for you. We’ve simplified the process on how to create content that doesn’t…

Are your ads silently sabotaging your brand? ​ Sounds silly, but they could be. This is why today, we’re uncovering the 3 BIGGEST advertising blunders and how you can approach them so that they don’t derail your marketing efforts.   1. Ignoring Your Audience’s Needs​ Advertising isn’t about what you want to sell—it’s about what…

At 12 Creative, we believe in making a positive impact, not only through marketing but also by giving back to causes close to our hearts. Earlier this summer, we hosted a special birthday fundraiser for our VP of Barketing, Mason.   Thanks to your generosity and support, we raised $500 for the Second Chance Animal…

We are thrilled to share some exciting news that marks a significant milestone in our journey of creativity and innovation. It is with great pleasure that we announce the merger of 12 Creative and Empathie Creative.

In case you missed it – on November 16, Snoop Dogg shared a post on social media that got everyone talking: “After much consideration & conversation with my family, I’ve decided to give up smoke,” the post read. “Please respect my privacy at this time.”   This news went viral. Fans were confused, WE were confused, but…

Last week, a video went viral on TikTok from a Stanley customer who showed her car after it had caught fire with the only item surviving being her Stanley cup… which she said STILL had ice inside it. The lesson was clear – Stanley tumblers still keep drinks icy cold, even amongst the most fiery…

Blogging is a key component to a successful content marketing strategy. We may or may not have summarized this entire newsletter in that one sentence , but let’s dive into it a little deeper.    Implementing a blog-posting strategy tailored to your target audience will not only boost lead generation for your business, but it will…