Archive for October 2023

Happy (almost) Halloween! It’s that spooky time of year again – and what better way to celebrate than by exploring the creativity that brands brings with their Halloween campaigns?   Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. It helps businesses to:  …

In case you haven’t been on social media for the past week, musician Taylor Swift and NFL player Travis Kelce have supposedly sparked a romantic connection 💥   But their new relationship isn’t just another love story; it’s a marketing powerhouse that is the Taylor Swift Effect waiting to be harnessed.   THE TAYLOR SWIFT EFFECT The…