Why We STAN Stanley’s Marketing
Last week, a video went viral on TikTok from a Stanley customer who showed her car after it had caught fire with the only item surviving being her Stanley cup… which she said STILL had ice inside it.
The lesson was clear – Stanley tumblers still keep drinks icy cold, even amongst the most fiery of circumstances. HOWEVER, the drink ware company’s quick response provided another valuable lesson about the power of speedy social media marketing. Let’s dive a little deeper into it!
The Viral Video
|It all began on TikTok when user @danimarielettering posted a video showing the aftermath of her car after it was lit on fire. Among the ashes was her Stanley tumbler in close to perfect, icy-cold condition. The video racked up over 80M+ views and 8M+ likes.|
|This visual was not just a testament to the product’s quality but also a perfect setup for an incredible marketing opportunity that Stanley took advantage of.|