5 Strategies How To Increase Mental Availability (+Tips)
How do you build mental availability?
So how exactly to increase your brand mental availability? As competition grows, building mental availability is key to staying top of mind with your target audience.
Mental availability ensures that when a customer thinks of a solution, they think of YOU!
To make that happen, here are five strategies how to increase mental availability and some tips how to do it.
1) EXPAND YOUR MENTAL SHELF SPACE
Mental shelf space refers to the mindshare your brand occupies within your target audience’s memory. To increase it, brands must maintain consistent and frequent exposure across multiple channels.
The key is being where your audience is — whether that’s on social media, in their inbox, or through ads. Each platform presents an opportunity to reinforce your brand’s message. The variety of placements ensures that your brand is recalled in different buying contexts, which is essential when consumers are bombarded with choices.
12 Tip: Implement a multichannel approach — combine email marketing, social media, search ads, and even influencer partnerships to maximize your presence.
2) BUILD MEMORY STRUCTURE
The second strategy how to increase mental availability you can do is to build memory structure.
Memory structures are the mental shortcuts consumers use to recall brands when making purchasing decisions. By creating easily recognizable brand assets (logos, colours, slogans), you strengthen these associations in consumers’ minds. For example, think of Nike’s “Just Do It” or McDonald’s golden arches. These are mental triggers that immediately bring the brand to mind.
12 Tip: Develop and reinforce a signature element for your brand — be it a tagline, colour scheme, or jingle that is consistently used across all touch-points.
3) TARGET BROADLY AND FREQUENTLY
While it’s tempting to focus on a narrow target audience, mental availability expands when brands reach a broader market. The more potential buyers you expose your brand to, the better your chances are of being recalled when they enter the decision-making phase. Frequency matters as well: the more often a consumer is exposed to your brand, the more likely they are to remember it.
12 Tip: Use targeted digital ads with a mix of broad and specific audiences, ensuring your message reaches new eyes while remaining familiar to repeat viewers.
4) TRIGGER CONSUMING NEEDS
Mental availability is strengthened when your brand positions itself as the solution to a specific problem or need. Whether through storytelling, case studies, or product demonstrations, show how your offering can address pain points. This approach not only makes your brand memorable but also ensures it’s associated with a solution when a problem arises.
12 Tip: Create content that aligns with customer pain points — use problem-solving blog posts, tutorials, or testimonials to show your brand in action, solving real issues.
5) LEVERAGE REPETITION WITH VARIETY
Repetition ensures your brand message sticks, but without variety, it can lead to fatigue. To prevent this, employ different formats and content styles to keep your audience engaged.
From video ads to carousel posts, mixing up how you deliver your core message keeps it fresh while ensuring the core association remains.
12 Tip: Repurpose content across formats — turn blog posts into infographics, create short videos for social media, and experiment with email templates to keep things dynamic.
Need help implementing these strategies? Book a Discovery Call with us today to explore how we can help your brand grow its mental availability and market reach.
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