Archive for October 2024

As competition grows, building mental availability is key to staying top of mind with your target audience. ​Mental availability ensures that when a customer thinks of a solution, they think of YOU! ​Here are five strategies to make that happen:   1) EXPAND YOUR MENTAL SHELF SPACE  ​ Mental shelf space refers to the mindshare…

Let’s face it: every B2B marketer needs to create content that genuinely resonates. No exceptions. But we get it — resources are limited, your expertise might be elsewhere, and social media might not be your jam. ​Well, we’ve got some good news for you. We’ve simplified the process on how to create content that doesn’t…

Are your ads silently sabotaging your brand? ​ Sounds silly, but they could be. This is why today, we’re uncovering the 3 BIGGEST advertising blunders and how you can approach them so that they don’t derail your marketing efforts.   1. Ignoring Your Audience’s Needs​ Advertising isn’t about what you want to sell—it’s about what…