Content Marketing Success Starts with Blogging

Blogging is a key component to a successful content marketing strategy.

We may or may not have summarized this entire newsletter in that one sentence , but let’s dive into it a little deeper.

Implementing a blog-posting strategy tailored to your target audience will not only boost lead generation for your business, but it will solidify your position as an industry leader.

It can significantly contribute to your content marketing strategy by:

Driving traffic to your website
Helping you get discovered on social media
Increasing conversions
Establishing authority

Now that you know (or are reminded of) all the benefits of blogging, you know it’s a no-brainer for your content marketing strategy. BUT let’s cover how to do it:

Set content marketing S.M.A.R.T. goals.

Instead of just dreaming about your goals, create a concrete plan to attack them. Make sure your goals are specific, measurable, achievable, realistic, and time-bound.

Define your buyer personas.

A buyer persona is a semi-fictional representation of your ideal customer based on research and data from your company’s current customers. The more you know your persona, the more successful you’ll be in all of your content marketing efforts.

Decide which type of content works best for your business.

Based on your buyer persona(s), decide which content will resonate best with them and plan to create that type of content – and strategize how you will use your blogs to support it.

Create an editorial calendar.

Once you have the type of content you want to create, create a plan of attack to develop and promote it.

Market your marketing.

What good is your amazing content if nobody knows about it? Get it into the hands of your buyer personas through your social media, email newsletter, blog, and all that jazz.

Measure your results.

The beauty of digital marketing is that you can use automation platforms to easily monitor your results. Every time you publish, monitor your results and analytics to see what’s working and/or what’s not working! From there, you can optimize your strategy and try new tactics.