What Happens When Trends Stop Trending?

Trends these days have SO much power to transform our surroundings in surprising ways.

 

​They impact everything from our social media feeds to our fashion choices, directing both consumers and brands.

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But, what happens when a trend stalls?

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At 12 Creative, we think the solution is to develop classic tactics that endure and grow beyond a viral TikTok trend.

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That’s why we created this FREE RESOURCE to help you get clear and focused on your brand’s true strengths — so you can be prepared for whatever comes next.

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DOWNLOAD YOURS TODAY
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The Trend’s Lifecycle

Emerging, peaking, and then either fading into the background or evolving into something new is the typical pattern of trends. They are great for creating excitement in the “now”, but they may also lead to “trend fatigue,” as audiences get weary of them or just move on.

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At this point, brand longevity becomes crucial.

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Now, let’s talk about how to succeed against trends.
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Make your brand values a guide.

While trends are fun, a distinct, recognizable personality is the foundation of genuine brand loyalty. Understanding and relying on your brand’s core values guarantees that your messaging and imagery will remain relevant even when trends change. Consider companies like Nike or Patagonia, which employ trends as accents rather than as the core message.

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️Use Trends as Tools

Although trends can help you draw attention, your brand’s direction shouldn’t be determined by them. Instead of allowing trends to completely control your messaging, see them as opportunities to improve the voice of your business or try out new forms (such as influencer relationships or short-form video content).

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️Focus on Your Audience

The demands and ideals of your audience don’t change with trends. Focusing on your audience will allow you to adjust to their changing tastes without having to change course every time a trend pops off.

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Long-Term Effects > Viral Reach

We all enjoy a good viral moment, but projects and content that provide actual value to your customers are what last. Campaigns and messaging that meaningfully informs, amuses, or assists your audience should be given priority. This forges enduring bonds that transcend the most recent trend cycle.

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Staying Relevant in a Fast-Paced World
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At 12 Creative, we love when we’re able to blend innovative ideas with timeless strategy.

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If you’re curious about how to create a brand that stays relevant—regardless of the latest social media craze—reach out to us. We’d love to help you turn your brand into a standout that thrives today, tomorrow, and the next day, and the next day, and the next day…

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​Book a free discovery call and let’s explore strategies that build lasting connections.

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IT’S TRENDY TO CHAT WITH US