In Our Marketing Era ✨
In case you haven’t been on social media for the past week, musician Taylor Swift and NFL player Travis Kelce have supposedly sparked a romantic connection 💥
But their new relationship isn’t just another love story; it’s a marketing powerhouse that is the Taylor Swift Effect waiting to be harnessed.
THE TAYLOR SWIFT EFFECT
The “Taylor Swift Effect” refers to the significant influence that Taylor Swift has on basically EVERYTHING. It’s about how every step she takes can cause substantial ripples. For instance, when she endorses a product, it often sees a surge in sales. When she speaks about political or social issues, it sparks widespread discussion.
So, when it comes to her relationship with Travis Kelce, the “Taylor Swift Effect” could mean that Kelce’s popularity and visibility will most definitely see a significant boost due to his association with Swift – and oh, it has.
Most recently, his jersey sales spiked nearly 400% after Swift attended a Kansas City Chiefs game to watch him play. Her presence generated significant buzz and excitement, causing a surge in sales of Kelce’s jerseys.
This also drew attention to Kelce’s podcast, resulting in a significant increase in views. His “New Heights” podcast received an additional 1 million views compared to the previous week, jumping to the #1 Top Podcast in the US – INSANE!
NOW LET’S TALK ABOUT HER MARKETING IMPACT…
After attending the Chiefs’ last two games, it’s safe to say Taylor Swift is entering a whole new kind of RED era with the football player. 😍
From a marketing perspective, a relationship between Swift and Kelce could be a powerful tool for both personal branding and cross-promotion. Taylor Swift and Travis Kelce both have strong fan bases – Swift especially, whose fans managed to make the last Chiefs-Jets NFL Game hit 27 MILLION VIEWS!
A relationship between has already created a unique intersection of music and sports fans, and has opened up new opportunities for creative marketing and promo.
AMPLIFIED BRAND EXPOSURE 📸
Swift and Kelce’s dating news has skyrocketed their individual visibility and created a significant buzz. For brands associated with them, this newfound attention presents a unique opportunity to reach a broader audience and increase brand exposure — one example being the NFL.
Compared to the previous week’s game, Chiefs’ viewership earned a 63% increase with women aged 18-49 since Swift’s public appearance.
SOCIAL MEDIA ENGAGEMENT 📱
Swift and Kelce boast massive followings on social media platforms, with Kelce actually gaining over 860,000 Instagram followers since the dating rumours first sparked. Marketers can tap into this vast online presence by engaging with fans through social posts, email newsletters (😉), partnerships, and more.
COLLABORATIVE CAMPAIGNS 🤝
The creative industry is ripe with opportunities to develop memorable marketing campaigns centered around Swift and Kelce. From product promotions to entertaining ads, brands can strike a chord with consumers by incorporating the couple’s star power into their messaging.
For example, Heinz jumped on this trend perfectly. There was a photo of Swift at the first game she went to eating chicken fingers with “ketchup and seemingly ranch”
then, Heinz did this:
Which was GENIUS!
So, the ketchup maker joined in on the fun with a bottled condiment combining the two sauces. Heinz said that they’re producing and releasing 100 bottles of “Ketchup and Seemingly Ranch” sauce with a chance to score one soon via its Instagram account. Additional details weren’t released, but Heinz did note that their the official condiment supplier of Arrowhead Stadium in Kansas City. 👀
WHAT CAN MARKETERS LEARN FROM THIS? 🤔
By capitalizing on their combined influence, marketers can amplify brand exposure, engage fans, foster loyalty, and create memorable campaigns that leave a lasting impression. As the Love Story of Swift and Kelce unfolds, brands have the chance to ride this marketing wave and seize the incredible marketing opportunities that lie ahead.
Check out this article from Forbes about Why Travis Kelce’s Love Story with Taylor Swift will make him an even bigger marketing star: READ HERE