ATCO Gas provides a safe, reliable delivery of natural gas to more than one million customers in nearly 300 Alberta communities.

12 Creative was tasked to assist with ATCO Gas with the Carbon Monoxide Awareness Week Campaign in 2018. Our goal was to use digital advertising and social media marketing to spread awareness of the hazards of Carbon Monoxide in Albertans homes and how to stay safe. For the duration of the campaign, Albertans were asked to click to ATCO's website and download the free Carbon Monoxide checklist. During Carbon Monoxide week a free giveaway was used to entice users from social media to click through a custom link and sign up for a complimentary Carbon Monoxide detector.

Through strategic targetting we were able to successfully use a series of advertisements, videos and social media influencers to increase awareness, reach and conversions compared to previous campaigns.