Holiday Marketing Magic

LET’S UNWRAP SOME HOLIDAY MARKETING MAGIC ✨
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The holidays are just around the corner—a time for traditions, festivities, and for marketers–an opportunity to connect with your audience while boosting sales.

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At 12 Creative, we believe the best seasonal campaigns are the ones that resonate emotionally, inspire action, and build lasting connections.

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So for today’s Marketing Mondays newsletter, we wanted to share some tips on how to infuse your marketing with holiday magic!

 

KNOW YOUR AUDIENCE NAIL THE TRENDS

A good holiday campaign starts with knowing your audience and tapping into seasonal trends. Each holiday brings unique emotions and buying behaviours. Analyze past patterns, preferences, and engagement to shape messaging that resonates.

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For example:

• Winter holidays focus on gift-giving and festive gatherings
• Black Friday highlights deals and promotions.
• The New Year inspires themes of self-improvement and wellness.

​By aligning your campaigns with these trends, you can spotlight the products and services your audience will love most.

 

DESIGN CAMPAIGNS THAT CAPTIVATE

Once you’ve hit the on seasonal trends, it’s time to create campaigns that stand out. Tailor your messaging, visuals, and offers to match the holiday vibe.

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Think festive imagery, well-written blogs, videos, and social media updates that embody the spirit of the season. Limited-time discounts or curated bundles can add urgency and excitement, driving both engagement and sales.

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Look to successful campaigns for inspiration—then adapt them to align with your goals. The right approach can make your holiday marketing the best it’s ever been.

 

HOLIDAY GIVEAWAYS

Giveaways are a tried and true way to boost engagement around the holidays. Whether you’re offering one grand prize or several smaller ones, giveaways can increase brand visibility and build lasting goodwill.
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Look at partnering with local businesses in your area for a combined giveaway to get even MORE reach.

 

USE MULTIPLE MARKETING CHANNELS

Boost your holiday campaigns by leveraging multiple channels.

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• Social Media: Boost visibility with festive posts, reels, and contests.
• Email Marketing: Deliver personalized offers and exclusive deals wrapped in holiday spirit.

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Pair that social media buzz with targeted email campaigns to create a cohesive strategy that captures attention, drives conversions, and keeps your brand at the forefront this season.

 

MEASURE, LEARN, AND REPEAT

Once the holidays pass, dig into your data. Tools like Google Analytics and Mailchimp can reveal what clicked with your audience and what didn’t—giving you a blueprint for future success.

 

READY TO MAKE SOME HOLIDAY MAGIC?

The holidays are the perfect time to connect with your audience and leave a lasting impression.

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Need help creating campaigns that sparkle? ✨

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Let’s work together to make this season your most successful yet!