How to Turn Followers into Customers

The Branding for Business Blueprint

Thank you for taking our Webinar

This Course is for YOU if:

  • You are looking to start a business from scratch

  • You have a business and want to re-position to attract more clients

  • You want to grow your brand to a 6-7 figure business

  • You want to create a brand that resonates with your customers

  • You want a roadmap and foundation to help create effective marketing campaigns that work

How to Turn Followers into Customers Course:  $89 USD   
For a Limited Time: Regular $189 USD

+ BONUS 2x - 1 on 1 Coaching Sessions ( $500 Value )

Promo code 'EARLYBIRD' - Launching March

The Course Curriculum


The Brand Journey Overview

Part 1: Chapters

  • The Importance of Starting with Why
  • The Importance of Brand Awareness
  • How to take your Brand to the Next level
  • 5 Types of Brand Awareness and More
  • How to Be a Leader and not a Follower
  • How to Create a Lasting Impression
  • IRL (Real Life Examples)

Part 2: Chapters

  • How to Understand the Problem
  • What is the 4 Step Framework
  • How to Define the Need
  • Steps in Building Your Niche
  • Building and Choosing Your Client Avatars
  • Building Loyal fans through Social Media
  • Why you should Give, Give, Give, 

Part 3: Chapters

  • The First Date

  • How to Make the Sale

    U - Urgency 

    S - Scarcity 

    E - Exclusivity 

  • The Bait and Hook Method

  • How to Become Irresistible  

  • IRL (Real Life Examples)

Part 4: Chapters

  • The Difference Between Brand Loyalty vs Customer Loyalty
  • The 6 types of Loyal Customers
  • How to Build Brand Loyalty
  • How to Stay Connected
  • How to Build an Army of Advocates
  • How to Put this into Practice

Practical steps to get started 

What You Can Expect to Learn:

The importance of your brand strategy and how this can help you towards your business goals 

How to evaluate if you’re attracting the right clientele

The importance of your brand strategy and how this can help you towards your business goals 

How to develop your brand voice and how that will translate onto your website, print material and social media marketing

Your ‘why’ and how that plays into your businesses branding 

What brand positioning is and how you will position yourself above your competitors

Meet Your Instructors


Eric Cheng

12 Creative, Founder / Agency Principal
I have a passion for creative strategy and marketing.He has worked with and provided creative strategies for small businesses to large enterprises.Eric has also been a featured speaker by the MacEwan University and University of Alberta Faculty of Extension.

Joanne Bartolome

Founder, Empathie
I am a brand strategist, business owner and bilingual entrepreneur that has been recognized nationally and internationally for marketing competitions. Working with national brands and local businesses, I have grown a six-figure business in less than 2 years and continue to share my tried-and-true marketing advice on how to grow a profitable and enticing brand.

Featured by


Some friends and clients we have worked with


WEBINAR PRICING: How to Turn Followers into Customers

Regular: $189

Pre-Sale: $89 USD for a Limited Time. Check out with 'EARLYBIRD'

( Includes instant access to Private Facebook group and Two 1-on-1 Coaching Calls to schedule anytime  - a $500 Value)

Valid until spots are filled.

Launching MARCH 2021



I have had the pleasure to work with Joanne within my group of companies and I am blown away by her knowledge, commitment and skills.

Scott Townsend

Joanne is the epitome of professionalism. I have seen her continue to exceed expectations. Absolutely amazed by her work ethic and commitment to customers 

Jenine Wiley

I've been working with Eric for over 10 years now and his team at 12 Creative has been nothing short of spectacular when it comes to the quality of work, customer service and turnaround time! If I could give them 10 stars I would!

Franco Maione