12 Academy
FREE Branding and Marketing Course

8 Steps to using Branding to Build, Grow and Scale your Business.

We have helped hundreds of entrepreneurs, business owners and founders. We have seen what works when it comes to building a profitable brand.

Today, we share with you our 8-step Branding and Marketing Training with you for absolutely free. 

After following the link, once you have set up a free account with via Teachable, you will have access to our course. 


What is Covered in the Free Branding Training 

  • Introductions
  • The Customer Journey
  • Brand Awareness
  • Finding your Unique Value Proposition
  • 6 Forms of Brand Awareness
  • Building Brand Loyalty
  • How to Grow Your Audience and Build Loyal Followers
  • The 3E’s System
  • The U.S.E Method

The Brand Blueprint Course Creators


Eric Cheng

12 Creative, Founder / Agency Principal
I have a passion for creative strategy and marketing.He has worked with and provided creative strategies for small businesses to large enterprises.Eric has also been a featured speaker by the MacEwan University and University of Alberta Faculty of Extension.

Joanne Bartolome

Founder, Empathie
I am a brand strategist, business owner and bilingual entrepreneur that has been recognized nationally and internationally for marketing competitions. Working with national brands and local businesses, I have grown a six-figure business in less than 2 years and continue to share my tried-and-true marketing advice on how to grow a profitable and enticing brand.

Some friends and clients we have worked with

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What People are Saying

I have had the pleasure to work with Joanne within my group of companies and I am blown away by her knowledge, commitment and skills.

Scott Townsend

Joanne is the epitome of professionalism. I have seen her continue to exceed expectations. Absolutely amazed by her work ethic and commitment to customers 

Jenine Wiley

I've been working with Eric for over 10 years now and his team at 12 Creative has been nothing short of spectacular when it comes to the quality of work, customer service and turnaround time! If I could give them 10 stars I would!

Franco Maione