The Brand Roadmap

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We have helped hundreds of entrepreneurs, business owners and founders. We have seen what works when it comes to building a profitable brand.

Today, we share with you our 5-step Brand Roadmap and Marketing Playbook to set your business up for success.

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    This is for you if you want to:

    You want to grow a profitable brand and business

    • Tips & Recommendations to make growing your brand easier and faster

    • Easy to follow workbook filled with 15 pages of knowledge

    You want a clear step-by-step roadmap

    • Ideas to get the most out of limited resources and time

    • Tangible and tactical advice on how to set goals for your business

    You want to set your brand up for success

    • Expert Advice to avoid the mistakes we made when we started out

    • Advice from industry leaders with over 15 years of experience working with non-profits, large corporations, public companies, small businesses and new entrepreneurs

    The Brand Roadmap Creators


    Eric Cheng

    12 Creative, Founder / Agency Principal
    I have a passion for creative strategy and marketing.He has worked with and provided creative strategies for small businesses to large enterprises.Eric has also been a featured speaker by the MacEwan University and University of Alberta Faculty of Extension.

    Joanne Bartolome

    Founder, Empathie
    I am a brand strategist, business owner and bilingual entrepreneur that has been recognized nationally and internationally for marketing competitions. Working with national brands and local businesses, I have grown a six-figure business in less than 2 years and continue to share my tried-and-true marketing advice on how to grow a profitable and enticing brand.

    Some friends and clients we have worked with


    Download the 5 Steps Road Map and Marketing Playbook

    What People are Saying

    I have had the pleasure to work with Joanne within my group of companies and I am blown away by her knowledge, commitment and skills.

    Scott Townsend

    Joanne is the epitome of professionalism. I have seen her continue to exceed expectations. Absolutely amazed by her work ethic and commitment to customers 

    Jenine Wiley

    I've been working with Eric for over 10 years now and his team at 12 Creative has been nothing short of spectacular when it comes to the quality of work, customer service and turnaround time! If I could give them 10 stars I would!

    Franco Maione