What’s Next For Social Media In 2025?

Social media is evolving faster than ever, and Sprout Social has their ​Social Media Content Strategy Report​ 🤳 where they surveyed over 4,500 consumers to find out what users actually want from brands on social, and how their responses differ from network to network.

Their findings reveal what kind of content social teams with limited budgets and bandwidth should prioritize, and how to deliver the greatest return on investment from your social media efforts in the new year.

We’re here to give you the jot notes – BUT you can download the full report yourself for free ​here​!

 

🔥 Quality Over Quantity Wins
More posts ≠ more success. Users are getting tired of “same-same” content. Prioritize high-quality, entertaining, and educational posts that build trust.

 

🤖 AI vs. Authenticity
AI tools are everywhere (even in your feeds 🚩), but audiences can spot the difference. Use a good combo of bold, human generated content mixed with AI for max impact.

 

⚡ To Trend or not to Trend?
Trendy doesn’t always mean relevant. Ask yourself: Does this trend align with our brand values? If not, skip it. Authenticity > hype.

 

📊 Algorithms = Energy Drains
Social platforms prioritize engagement, often at the cost of user mental health. So, it’s important to set boundaries (especially if your job revolves around social like us), avoid “rage bait,” and focus on protecting your team’s energy!

 

🎯 Engagement Secrets
1️⃣ Show your product in action .
2️⃣ Feature real customer stories for authenticity.
3️⃣ Keep it fresh — 91% of users won’t engage with repetitive content.

 

📹 Raw Content is on the Rise
2025 (and beyond) will continue embrace the unpolished, minimally edited content. Forget over-edited, corporate vibes; brands & creators are exhausted from the content creation process.

 

✏️ Educate, Don’t Brag
It’s great to be successful, but don’t only post about that (at first). Instead, share insights, BTS, and educational content to build deeper connections with your people.

 

✨ Pro Tip: Don’t try to do everything on every platform. Go where your audience is, and focus your efforts there.

 

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