The Best Brands Share Why They Exist
✨ Ever feel like an ad just got you?
One that made you pause, smile, cry, or just genuinely made you feel something?
Maybe it was a holiday commercial that tugged at your heartstrings, or even a simple story about a family. Whatever it was, we’re sure that ad wasn’t just selling a product — it was telling a story.
And THAT is the secret behind the most memorable brands. 🤫
Think about brands like Nike or Dove. They don’t just list features of their products – they create feelings.
Nike isn’t about shoes, but it’s about determination. Dove isn’t about soap, but it’s about self-worth.
HERE’S WHY STORYTELLING WORKS IN BRANDING 👇
People don’t connect with sales. They connect with emotions. Imagine these two approaches to marketing the same body wash:
📌 Option A: “Our body wash is dermatologist-approved, infused with moisturizing ingredients, and designed for all skin types.”
📌 Option B: A woman stands in front of a mirror, hesitant. She traces the lines on her body, noticing every so-called flaw. Then, a montage — moments of joy, strength, and self-acceptance. She catches her reflection again. This time, she smiles. A simple message appears: You are more than enough.
Which one sticks with you? Most of us remember stories, not specs.
THE ELEMENTS OF A GREAT BRAND STORY
Want to make your brand unforgettable? Here’s what every great story needs:
🦸 A Relatable Hero – This could be your customer, your team, or even the product itself.
💪 A Challenge to Overcome – What problem does your brand solve? Struggles make stories worth telling.
💙 An Emotional Connection – People remember how you make them feel.
💫 A Purpose Beyond Selling – The best brand stories don’t feel like ads. They feel like moments that matter.
And to get all of this, you need to have clarity on your brand. If you don’t have that, make sure to download our Brand Roadmap to get clarity on your brand and to set yourself up for success.
🔗 GET THE BRAND ROADMAP
HOW TO USE STORYTELLING IN YOUR BRAND 📚
You don’t need a massive budget to tell a great story. Here’s how small businesses can do it, too:
🗣️ Share Your Journey – What inspired you to start? What challenges have you faced?
🤝 Feature Real Customers – Let them tell their own stories about how your brand made a difference.
🎬 Show the Behind-the-Scenes – Your process, your team, your values – let people in!
Like we said at the start of this newsletter; the best brands don’t market what they sell, they share why they exist.
So, what’s the story your brand is telling? 🚀
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