4 Great Years of Partnership

The 12 Creative team was thrilled to be a part of the Boys & Girls Club Big Brothers Big Sisters 43rd annual Dreamhome lottery campaign. This year marked our 4th year working alongside the BGCBigs team managing all creative and marketing aspects of the campaign, and we were excited to see the it come to fruition.

From the moment we began planning, it was clear that this year’s campaign was going to be something special. We knew that the annual Dreamhome lottery is a highly anticipated event for the community in Edmonton. Our team and partners worked hard to create a cohesive brand image that would be instantly recognizable and engaging to anyone who saw it. We wanted to convey a sense of excitement and anticipation, while also highlighting the incredible work that BGCBigs does in the community.

Creating Something Special

As the campaign unfolded, we were blown away by the response. The Dreamhome lottery has always been popular, but this year it seemed like everyone was talking about it. Social media was buzzing with excitement, and we received countless messages from people telling us how much they loved the campaign. When considering the campaign, combined with all of the wonderful bonus prizes from Arrkann and Travel Gurus,  it is clear that everyone involved has succeeded in creating something truly special.

As the Dreamhome Lottery draws to a close, we are thrilled to see that it had been a huge success. This 43rd Dreamhome lottery has raised over $1.08 million, we have helped to increase engagement and awareness in the community is at a high. It is incredibly rewarding to know that our team and our work has made a difference, and that we had played a part in supporting such an important cause.

Check out some of our favourite project highlights

Here is a sample out of a series of fun commercials we created with Edmonton’s favourite Sports Reporter, Gene Principe, Edmonton Elks Defensive Back Aaron Grymes and a couple of YEG’s youngest newscasters and our friends at PlanIt Sound for this special series of commercials.

Commercial Feature with Gene Principe  

Commercial Feature with Edmonton Elks, Aaron Grymes